iRex is about to start selling a new eReader, the 1000 which will be sold in 3 different versions, the 1000, 1000S and 1000SW. Starting price? About 650 dollars! I really don’t think that that’s the way to go. eReaders should be cheaper. It’s like printers, they are cheap because they are going to get your money anyway selling you the toners and cartridges.