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Monday, October 10, 2011

Netflix, what the heck is going on?

Let me start with a copy of the email that I received today and after that I'll post my comment on it.

Dear FRANK,

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password…in other words, no Qwikster.

While the July price change was necessary, we are now done with price changes.

We're constantly improving our streaming selection. We've recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we've added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.

We value you as a member, and we are committed to making Netflix the best place to get your movies & TV shows.

Respectfully,

The Netflix Team


Is there anyone at Netflix thinking for a minute before taking decisions and make them public? Is there anyone at Netflix conducting customers' surveys asking simple questions like "Do you want to see two separate bills coming from what's now one service"? Is there any one at Netflix using what is call common sense?

I was about to cancel my DVD subscription when I received the email about the separation of the two services (by the way, who is the one coming with these names!? Qwikster?).

It seems to me that somebody needs to be fired at Netflix to end all this chain of bad decisions that have ended aggravating customers. I understand that Netflix is trying to make money, but I really believe that these bad marketing decisions have resulted in a complete opposite reaction. Is anyone at Netflix checking the number of accounts cancelled per month or even weeks? Is there a Marketing Department or everything is coming from a Micromanager AKA CEO?

I hope that everything ends here because Netflix is no longer the only streaming and DVD source available.