Kindle Fire is not selling well

According to PC Mag, the Amazon latest Kindle is not selling in the way that the company was expecting. I'm not surprised at all. Why? The battery does not last weeks like it does in the old Kindle or even in the most current versions with e-ink display. That's one point. The color screen is not good for reading in all light conditions, specifically under the sun or outdoors. And lastly, it's a lot better deal to buy one of the e-ink display Kindle.

So, if your are thinking about buying an ebook reader this holiday season avoid the Fire.